Launch the template business you've been putting off — across four focused build weeks.
This isn't just a template shop. You're building the foundation of a real premium digital-product business — with templates you can sell repeatedly, services you can offer at higher-ticket prices, and a storefront and audience you actually own.
You start with the professionally designed shop, a six-template Starter Pack plus 12 pick-your-own white-label template selections to stock it, the AI tools to customize and market them, and four live Get-It-Done sessions where we build it together.
For designers, Etsy sellers, digital-product creators, and creative beginners ready to build something bigger.
- A professional storefront ready to accept orders
- Your first premium product packaged to sell
- A client-service offer beside your products
- A freebie + email-list foundation
- 6 Starter templates + 12 templates you choose
- Your launch campaign ready to publish
“Heather’s templates honestly helped me get unstuck and finally launch my own template shop! Exactly the kickstart I needed.”
— Barb Miller“I went from selling $5 items on Etsy to landing my first high-ticket sale from a bakery template.”
— Ingrid Rose“The templates are high-end, quality, and helping me launch faster. Her level of support is unsurpassed!”
— Rejoice“Prior to joining I didn’t have a clue how Squarespace works. The training gave me the knowledge to start customizing my first template.”
— WLWI memberDifferent beginnings. Same business at the end.
You do not need to arrive with the same experience. You need the same goal: a premium template business with products, services, a storefront, an audience, and a launch plan.
The Designer
You already know how to design, but you are tired of every dollar depending on another client hour. You want products that can sell more than once without giving up client work completely.
The Digital Product Seller
You have sold Canva templates, printables, planners, presets, or $5–$20 Etsy downloads. Now you want premium products, a distinct brand, and a storefront and customer base you actually own.
The Creative Beginner
You know you want a creative online business, but niche, platform, products, pricing, website, marketing, and launch all feel like fifty businesses rolled into one. We turn that pile into a plan.
You are not buying “more information.” You are assembling a real business around assets that are already waiting for you.
The hard part was never making one pretty template. It was turning all the pieces into a business.
Products. Storefront. Positioning. Checkout. Email. Lead generation. Client services. Launch. I give you the assets. We build the business together.
The business pieces are already on the table.
Launch Lab is not one template, one course, or one workshop. It is the core infrastructure of a template business, plus four focused live build weeks and a built-in catch-up week to get it assembled and launched.
Business-in-a-Box Template Shop
Your professionally designed storefront, service business, lead generation, blog, product pages, and customer journey already structured for you.
18 White-Label Templates
A six-template Starter Pack plus ANY 12 templates you choose from the current WLWI library, with permanent resale rights to your included selections.
4 Live Get-It-Done Sessions
One focused build session each week so your product, storefront, lead generation, and launch move from “someday” to done.
Template Business AI Studio
Niche, restyling direction, product copy, review, and launch marketing support without pretending AI runs the business for you.
Template-to-Client Cash Accelerator
A fifth live workshop showing you how to turn the same template library into a higher-ticket client service while the shop grows.
12 Months Inside WLWI
Platform training, implementation resources, community, customer hand-off assets, and continued access after the cohort ends.
Your entire business, already built into the website.
This is not a homepage template and it is not a blank shell. You start with a complete digital-product + design-business website already structured for you, then customize the brand, add your products, connect checkout, and make it yours.
You are not starting with a website. You are starting with the infrastructure of the business already built.
Customize the brand. Add your products. Connect checkout. Make it yours.
Start stocked. Then build the collection you actually want.
Your six-template Starter Pack gives you an immediate foundation. Then choose ANY 12 additional templates from the current WLWI library. Mix and match Squarespace, Showit, and Systeme.io product templates however you want. Your own Template Shop website is built on either Squarespace or Showit. Choose all 12 now or save some selections for future releases during your included WLWI access period.
VIEW ALL TEMPLATES + CHOOSE YOUR 12 →
Your 12 selections are guaranteed. New templates will continue to be added periodically, but future release timing, quantity, and platform are not guaranteed.
Sell the product. Sell the service. Build both.
Your product shop can grow over time while client services give you another path to revenue now.
Template Revenue
Customize your included designs into premium website templates you can sell repeatedly through your own shop.
Client Revenue
Use those same designs as the starting point for paid template-restyle or web-design projects, then expand into custom work as your skills and business grow.
Stop building your entire business on rented digital real estate.
If you have already sold printables, Canva templates, planners, presets, or low-ticket downloads, you are not starting over. You are leveling up into a premium product business with a storefront, positioning, email list, and customer journey of your own.
Etsy can be one sales channel. It doesn’t have to be the whole business.
Four live build weeks. One catch-up week. One real launch.
By the time we get here, you already understand what you own. The live cohort is where those assets become an operating business.
Your First Sellable Product
Choose your niche and buyer, restyle one included template, set your positioning, then package, price, and license it.
Finish line: one finished template product ready to sellThe Shop That Takes Money
Customize your Business-in-a-Box storefront, build your primary product page, connect checkout, update the core business pages, and test the purchase journey.
Finish line: a functioning storefront ready to accept a saleThe Buyer Bridge
Create one strategic freebie tied to your product, build the opt-in page, and write a welcome email that sends subscribers toward your shop.
Finish line: lead generation + email system feeding the shopLaunch + the Repeatable Machine
Prepare your launch emails, tighten foundational SEO, set a manageable promotional rhythm, and use the AI Studio to generate future marketing.
Finish line: your shop is published and actively promotedFour live build weeks — with breathing room built in.
The dates below are the weeks each phase begins. Exact live-session dates and times will be announced inside Skool, and every session will be recorded.
Onboarding + Setup
Get into Skool, access the training, choose your templates, and get oriented before the first build week begins.
Your First Sellable Product
Choose the niche, restyle the product, position it, package it, price it, and get it ready to sell.
The Shop That Takes Money
Customize the storefront, connect checkout, build the core pages, and test the purchase journey.
Built-In Implementation + Catch-Up Week
No new core workshop. Finish your products, work through training, and catch up before the second half.
The Buyer Bridge
Build the freebie, opt-in, and welcome-email system that begins feeding your shop.
Launch + Repeatable Marketing
Prepare your launch assets, tighten SEO foundations, publish, and begin promoting the business.
Template-to-Client Cash Accelerator
Turn your template library into a clear higher-ticket client service you can sell alongside your products.
Exact live-session dates and times will be posted inside Skool. Each workshop will take place during its scheduled cohort week. Replays are included.
Not confident on your platform yet? The training is already inside.
Platform training for Squarespace, Showit, and Systeme.io is already inside WLWI. You also get customer hand-off assets and the live cohort helps you implement the business side in real time.
“This training is incredibly beginner-friendly — hands down one of the best I’ve ever completed. You’ve thought of everything. If I can do it, anyone can.”— WLWI member
The decisions that usually stall a launch — handled faster.
The AI Studio helps with strategy, creative direction, copy, review, and promotion. It supports your thinking; it does not magically redesign your website for you.
Niche + Collection Mapper
Clarify your niche, ideal buyer, and focused starting collection.
Restyle Director
Colors, type pairings, imagery, and section-by-section creative direction.
Restyle Review
Check your finished product against a readiness framework before listing.
Product + Shop Copy
Generate product descriptions, FAQs, and shop copy in your voice.
Launch Campaign
Draft launch emails, social content, and a repeatable promotion plan.
BONUSES
These are the extra pieces that make the launch faster, the products look stronger, and the business easier to keep growing after the cohort ends.
Six-Template Quick-Start Pack
Start with a cohesive set of six white-label templates on one platform so your shop does not begin with an empty shelf. Then use your 12 pick-your-own selections to expand the collection around the niches and platforms you want to sell.
6 Starter templates + 12 you choose = 18 included templates.Done-for-You Mockup Vault
Professional presentation graphics for your included templates so your products can look polished and premium from the first listing. Skip building every product graphic from scratch and move straight into customizing your shop and marketing.
Premium-looking products without a second design project.Template-to-Client Cash Accelerator
A fifth live workshop dedicated to turning the same template library into client revenue. Learn how to package a template-restyle service, price it, position it, find your first clients, and create a simple higher-ticket offer you can sell while your product shop grows.
Because your first revenue does not have to come from a template sale.12 Months Inside WLWI
Keep access to the platform training, community, current resources, customer hand-off assets, and implementation support after the live cohort ends. New resources may be added periodically while your membership is active.
You are not launched and then left on your own.From unfinished ideas to something people can actually buy.
The strongest proof is not that the templates are pretty. It is that people use them to move faster, create higher-value offers, and finally get their business into the world.
★★★★★Within a month of listing my website templates, I made my first sale — and more followed. The very first template I customized led to two clients reaching out for one-on-one work, which opened an entirely new revenue stream for me.
— Joanne Martinez
★★★★★I went from selling $5 items on Etsy to landing my first high-ticket sale from a bakery template. I really hope by next year this will be my ticket out of my 9-to-5 day job!
— Ingrid Rose
★★★★★Heather is absolutely brilliant at what she does. The templates are gorgeous and easy to make my own — but it’s her heart and dedication that make this such a special investment.
— Naomi Andrea Madeo
★★★★★I cannot believe how easy this was to just… BOOM… have a beautiful website template land right in my account — white-labeled and ready to share with clients. The value is insane!
— Giò Schoenmaker
★★★★★Your Squarespace templates are top-notch. You can see the strategy, the beauty, and the effort in every single one. And with the custom AI to write the copy too? It’s a no-brainer.
— Johnna
★★★★★Prior to joining I didn’t have a clue how Squarespace works, but after watching the trainings I quickly gained the knowledge and already started planning how I’ll customize my first template.
— WLWI member
Now look at everything that is actually inside.
The early snapshot showed you the shape of the offer. This is the full stack you are walking away with.
Business-in-a-Box Template Shop
Complete storefront + design-business website with product, service, content, lead-gen, and customer-journey infrastructure.
18 White-Label Templates
Six-template Starter Pack + ANY 12 pick-your-own selections from the current library, with permanent resale rights to your included templates.
Professional Product Mockups
Polished presentation assets that help your products look premium from the first listing.
4 Live Get-It-Done Sessions
Done-with-you implementation around product, storefront, lead generation, and launch.
Template Business AI Studio
Five focused tools for niche, restyle direction, review, shop copy, and launch campaigns.
Client Cash Accelerator
A fifth live workshop to turn the same template library into a sellable client service.
Marketing + Launch System
Launch emails, foundational SEO guidance, lead-generation framework, and repeatable promotion rhythm.
12 Months WLWI
Platform training, community, resources, customer hand-off assets, and ongoing access after the cohort.
You are not paying for “18 templates.” You are stepping into the infrastructure of a business and four focused live build weeks of implementation to launch it.
The templates alone represent $5,400 in product inventory.
At a $300 listing price per template, your 18 included templates represent $5,400 in ready-to-customize product inventory before we count the Business-in-a-Box storefront, live implementation, AI Studio, mockups, client-service workshop, or 12 months inside WLWI.
And Launch Lab is $797. The point is not inflated “course math.” It is that the product inventory and business website alone already dwarf the investment before the live cohort and support are counted.
*Template inventory value uses a $300 per-template listing-price reference. The $2,500+ website figure is a comparable professional design-build starting reference, not a standalone retail price for this template. These are value comparisons, not income or earnings guarantees.
One focused launch — or the whole ecosystem.
Both paths build the business. Launch Lab gives you a focused, stocked starting point. Business Builder is the full vault: 58+ current templates, both available Template Shop platforms, and Heather’s strategic eyes directly on your launch.
Launch Lab
Build and launch my first premium template business with a stocked shop and live implementation support.
- Template Shop website on ONE platform: choose Squarespace or Showit
- 6-template Starter Pack on your chosen shop platform
- ANY 12 templates you choose from the current WLWI library
- Mix your 12 across Squarespace, Showit + Systeme.io product templates
- Permanent white-label resale rights to your included 18 templates
- 4 live build weeks + built-in catch-up week
- Bonus Template-to-Client Cash Accelerator workshop
- Professional mockups + Template Business AI Studio
- Marketing + launch system
- 12 months WLWI membership, training + community
Business Builder
Own the full current template ecosystem and get personalized strategic review from Heather.
- Everything inside Launch Lab
- Template Shop website for BOTH available platforms: Squarespace + Showit
- THE ENTIRE CURRENT WLWI TEMPLATE LIBRARY: 58+ templates across Squarespace, Showit + Systeme.io
- No picking 12. The full current library included with your purchase is yours.
- Permanent white-label resale rights to the existing library included with purchase
- 12 months All-Access WLWI
- Recorded Template Shop Audit with personalized feedback
- Recorded niche + product collection + offer + pricing roadmap
- Recorded pre-launch review before you put it into the world
- One 30-minute private strategy session with Heather
Payment plans are financing options for the full program purchase. Choosing a 3-pay or 12-pay plan means agreeing to complete the full payment schedule; it is not a cancel-anytime subscription.
Questions, answered.
This could be a real business you actually own.
- Your first premium product positioned and ready to sell
- Your own professional storefront connected to checkout
- Your six-template Starter Pack + any 12 templates you choose
- A client-service offer you can sell beside your products
- Your freebie + email-list foundation
- Your launch campaign ready to publish
- A business foundation you can keep expanding
VIEW ALL TEMPLATES BEFORE YOU CHOOSE →
