Launch the template business you've been putting off — with a clear plan and support all the way.
Build a premium template shop and a design-service offer with ready-to-customize assets, practical training, and guidance from Heather. Create products you can sell repeatedly through a storefront of your own.
Start with a professionally designed shop, 18 white-label templates, and the AI tools to customize and market them. Your live kickoff, recorded Get-It-Done training, weekly emails, and Skool action posts show you exactly what to work on—with community support when you need help.
For designers, Etsy sellers, digital-product creators, and creative beginners ready to build something bigger.
- A professional storefront ready to accept orders
- Your first premium product packaged to sell
- A client-service offer beside your products
- A freebie + email-list foundation
- 6 Starter templates + 12 templates you choose
- Your launch campaign ready to publish
“Heather’s templates honestly helped me get unstuck and finally launch my own template shop! Exactly the kickstart I needed.”
— Barb Miller“I went from selling $5 items on Etsy to landing my first high-ticket sale from a bakery template.”
— Ingrid Rose“The templates are high-end, quality, and helping me launch faster. Her level of support is unsurpassed!”
— Rejoice“Prior to joining I didn’t have a clue how Squarespace works. The training gave me the knowledge to start customizing my first template.”
— WLWI memberA clear path. Real progress. Support that makes a difference.
Members from the previous round share what helped them focus, make decisions, and build their template businesses.
I found the Launch Lab and all its various resources, workshops etc. a great help to stay focused and get one finished product done before starting on the next. The AI tools have been an enormous support to what I want to achieve 🙏
— Miriam Kaye · Launch Lab member
The Launch Lab helped me plan and complete all the components of building a template shop business asap. It covers all the steps required to launch and gives you sooooo much more, from templates, AI tools, tutorials. These steps and workshops guide you week by week so you don't feel overwhelmed and Heather answers all your questions if you are stuck. I love this community. The best decision I made was joining Launch Lab.
— Mirjana Rajcevic · Launch Lab member
Different beginnings. A clear path forward.
You do not need to arrive with the same experience. You need the same goal: a premium template business with products, services, a storefront, an audience, and a launch plan.
The Designer
You already know how to design, but you are tired of every dollar depending on another client hour. You want products that can sell more than once without giving up client work completely.
The Digital Product Seller
You have sold Canva templates, printables, planners, presets, or $5–$20 Etsy downloads. Now you want premium products, a distinct brand, and a storefront and customer base you actually own.
The Creative Beginner
You know you want a creative online business, but niche, platform, products, pricing, website, marketing, and launch all feel like fifty businesses rolled into one. We turn that pile into a plan.
You are assembling a real business around assets that are already waiting for you—with a clear path to put them to work.
The hard part was never making one pretty template. It was turning all the pieces into a business.
Products. Storefront. Positioning. Checkout. Email. Lead generation. Client services. Launch. I give you the assets, the steps, and the support to bring them together.
The business pieces are already on the table.
Get the core pieces of your template business and a guided path to put them together: a live kickoff, recorded build sessions, weekly instructions, community support, and built-in catch-up time.
Business-in-a-Box Template Shop
Your professionally designed storefront, service business, lead generation, blog, product pages, and customer journey already structured for you.
18 White-Label Templates
A six-template Starter Pack plus ANY 12 templates you choose from the current WLWI library, with permanent resale rights to your included selections.
Guided Get-It-Done Training
Recorded build sessions show you how. Weekly emails and Skool checklists tell you what to do next. Start together on a live kickoff call with Heather.
Template Business AI Studio
Focused tools to help you choose your niche, develop your restyling direction, write your product copy, review your work, and plan your launch marketing.
Template-to-Client Cash Accelerator
Recorded bonus training showing you how to turn the same template library into a higher-ticket client service while your shop grows.
12 Months Inside WLWI
Platform training, implementation resources, customer hand-off assets, and a community where you can ask questions during your included 12 months of access.
Your entire business, already built into the website.
Start with a complete digital-product + design-business website already structured for you. Customize the brand, add your products, connect checkout, and make it yours.
Your shop, services, lead generation, and content all have a place from the beginning.
Customize the brand. Add your products. Connect checkout. Make it yours.
Start stocked. Then build the collection you actually want.
Your six-template Starter Pack gives you an immediate foundation. Then choose ANY 12 additional templates from the current WLWI library. Mix and match Squarespace, Showit, and Systeme.io product templates however you want. Your own Template Shop website is built on either Squarespace or Showit. Choose all 12 now or save some selections for future releases during your included WLWI access period.
VIEW ALL TEMPLATES + CHOOSE YOUR 12 →
Your 12 selections are guaranteed. New templates will continue to be added periodically, but future release timing, quantity, and platform are not guaranteed.
Sell the product. Sell the service. Build both.
Your product shop can grow over time while client services give you another path to revenue now.
Template Revenue
Customize your included designs into premium website templates you can sell repeatedly through your own shop.
Client Revenue
Use those same designs as the starting point for paid template-restyle or web-design projects, then expand into custom work as your skills and business grow.
Build a business with a home of its own.
If you have already sold printables, Canva templates, planners, presets, or low-ticket downloads, you can bring that experience into a premium product business with your own storefront, positioning, email list, and customer journey.
Etsy can be one sales channel. It doesn’t have to be the whole business.
Four focused milestones. Guidance all the way.
Start with your live kickoff, then follow the recorded demonstrations and weekly action plans with your cohort. Each stage gives you a clear goal, practical steps, and somewhere to ask for help.
Your First Sellable Product
Choose your niche and buyer, restyle one included template, set your positioning, then package, price, and license it.
Finish line: one finished template product ready to sellThe Shop That Takes Money
Customize your Business-in-a-Box storefront, build your primary product page, connect checkout, update the core business pages, and test the purchase journey.
Finish line: a functioning storefront ready to accept a saleThe Buyer Bridge
Create one strategic freebie tied to your product, build the opt-in page, and write a welcome email that sends subscribers toward your shop.
Finish line: your freebie + email system connected to your shopLaunch + Repeatable Marketing
Prepare your launch emails, tighten foundational SEO, set a manageable promotional rhythm, and use the AI Studio to help create future marketing.
Finish line: your shop published and actively promotedYou’ll know what to do next. And where to get help.
Your cohort follows a shared plan, with flexible video lessons and focused weekly direction. You do the building; the program gives you the steps and support.
Live Kickoff with Heather
Walk through the program, map your first steps, and ask questions so you know where to begin. Recording included; scheduling details are shared inside Skool.
Recorded Build Sessions
Watch the Get-It-Done sessions from the previous round, follow the demonstrations, and pause while you implement. Revisit the lessons as needed.
Clear Email Action Plans
Each week, know which lessons to watch, what to create, and the milestone you’re working toward. Spend your energy building instead of deciding where to start.
Weekly Skool Action Posts
Find your weekly focus and checklist inside the community. Share progress and work through the milestones alongside your cohort.
Community Support
Bring questions into Skool when you get stuck on your product, shop, freebie, or launch. You have a place to ask for guidance throughout the process.
Built-In Catch-Up Time
Finish the work in progress and revisit the training before moving on. If you fall behind, return to your current milestone and ask for help choosing your next step.
One live kickoff; core training is recorded. Weekly emails and Skool posts guide your cohort through the roadmap. Training and community access continue during your included 12 months inside WLWI.
Not confident on your platform yet? The training is already inside.
Platform training for Squarespace, Showit, and Systeme.io is already inside WLWI. Follow the walkthroughs at your own pace, use your weekly action plan to stay focused, and ask questions in Skool as you apply the training to your business.
“This training is incredibly beginner-friendly — hands down one of the best I’ve ever completed. You’ve thought of everything. If I can do it, anyone can.”— WLWI member
The decisions that usually stall a launch — handled faster.
Get help with strategy, creative direction, copy, review, and promotion. Use the AI Studio alongside your training to make decisions and create the materials your business needs.
Niche + Collection Mapper
Clarify your niche, ideal buyer, and focused starting collection.
Restyle Director
Colors, type pairings, imagery, and section-by-section creative direction.
Restyle Review
Check your finished product against a readiness framework before listing.
Product + Shop Copy
Draft product descriptions, FAQs, and shop copy you can edit into your voice.
Launch Campaign
Draft launch emails, social content, and a repeatable promotion plan.
BONUSES
Extra resources to help you prepare your products, present your collection, and keep building after the cohort ends.
Six-Template Quick-Start Pack
Start with a cohesive set of six white-label templates on one platform so your shop does not begin with an empty shelf. Then use your 12 pick-your-own selections to expand the collection around the niches and platforms you want to sell.
6 Starter templates + 12 you choose = 18 included templates.Done-for-You Mockup Vault
Professional presentation graphics for your included templates so your products can look polished and premium from the first listing. Skip building every product graphic from scratch and move into customizing your shop and marketing.
Give your collection a polished presentation.Template-to-Client Cash Accelerator
Recorded bonus training dedicated to turning the same template library into a client-service offer. Learn how to package a template-restyle service, price it, position it, find your first clients, and create a higher-ticket offer you can sell while your product shop grows.
Because your first revenue does not have to come from a template sale.12 Months Inside WLWI
Keep access to platform training, community, current resources, customer hand-off assets, and implementation support after the guided cohort ends, during your included 12-month access period. New resources may be added periodically while your membership is active.
Keep learning and asking questions as your business develops.From unfinished ideas to something people can actually buy.
Members use the templates and training to launch products, develop their skills, and create new offers.
★★★★★Within a month of listing my website templates, I made my first sale — and more followed. The very first template I customized led to two clients reaching out for one-on-one work, which opened an entirely new revenue stream for me.
— Joanne Martinez
★★★★★I went from selling $5 items on Etsy to landing my first high-ticket sale from a bakery template. I really hope by next year this will be my ticket out of my 9-to-5 day job!
— Ingrid Rose
★★★★★Heather is absolutely brilliant at what she does. The templates are gorgeous and easy to make my own — but it’s her heart and dedication that make this such a special investment.
— Naomi Andrea Madeo
★★★★★I cannot believe how easy this was to just… BOOM… have a beautiful website template land right in my account — white-labeled and ready to share with clients. The value is insane!
— Giò Schoenmaker
★★★★★Your Squarespace templates are top-notch. You can see the strategy, the beauty, and the effort in every single one. And with the custom AI to write the copy too? It’s a no-brainer.
— Johnna
★★★★★Prior to joining I didn’t have a clue how Squarespace works, but after watching the trainings I quickly gained the knowledge and already started planning how I’ll customize my first template.
— WLWI member
Everything you need to start building.
Your assets, training, and guided support—all in one place.
Business-in-a-Box Template Shop
Complete storefront + design-business website with product, service, content, lead-generation, and customer-journey infrastructure.
18 White-Label Templates
Six-template Starter Pack + ANY 12 pick-your-own selections from the current library, with permanent resale rights to your included templates.
Professional Product Mockups
Polished presentation assets that help your products look premium from the first listing.
Guided Get-It-Done Training
Live kickoff + recorded build sessions, weekly email instructions, Skool action posts, and community support through each milestone.
Template Business AI Studio
Focused tools for niche, restyle direction, review, shop copy, and launch campaigns.
Client Cash Accelerator
Recorded bonus training to turn the same template library into a sellable client service.
Marketing + Launch System
Launch emails, foundational SEO guidance, a lead-generation framework, and a repeatable promotion rhythm.
12 Months WLWI
Platform training, community, resources, customer hand-off assets, and ongoing access after the cohort during your included membership period.
The foundation of your template business—with a live kickoff, practical video training, weekly direction, and community support to help you launch it.
The templates alone represent $5,400 in product inventory.
At a $300 listing price per template, your 18 included templates represent $5,400 in ready-to-customize product inventory before we count the Business-in-a-Box storefront, guided implementation, AI Studio, mockups, client-service training, or 12 months inside WLWI.
Launch Lab is $797, with payment plans available. Your purchase brings together the templates, business website, training, AI tools, and guided cohort experience.
*Template inventory value uses a $300 per-template listing-price reference. The $2,500+ website figure is a comparable professional design-build starting reference, not a standalone retail price for this template. These are value comparisons, not income or earnings guarantees.
One focused launch — or the whole ecosystem.
Both paths include the guided Launch Lab experience. Launch Lab gives you a focused, stocked starting point. Business Builder adds the full current vault, both available Template Shop platforms, and personalized strategic review from Heather.
Launch Lab
Build my premium template business with a stocked shop, a live kickoff, weekly direction, and community support.
- Template Shop website on ONE platform: choose Squarespace or Showit
- 6-template Starter Pack on your chosen shop platform
- ANY 12 templates you choose from the current WLWI library
- Mix your 12 across Squarespace, Showit + Systeme.io product templates
- Permanent white-label resale rights to your included 18 templates
- Live kickoff call with Heather + recording
- Step-by-step recorded Get-It-Done training
- Weekly email instructions + Skool action posts
- Guided cohort, community support + catch-up time
- Recorded Template-to-Client Cash Accelerator training
- Professional mockups + Template Business AI Studio
- Marketing + launch system
- 12 months WLWI membership, training + community
Business Builder
Own the full current template ecosystem and get personalized strategic review from Heather.
- Everything inside Launch Lab
- Template Shop website for BOTH available platforms: Squarespace + Showit
- THE ENTIRE CURRENT WLWI TEMPLATE LIBRARY: 58+ templates across Squarespace, Showit + Systeme.io
- No picking 12. The full current library included with your purchase is yours.
- Permanent white-label resale rights to the existing library included with purchase
- 12 months All-Access WLWI
- Recorded Template Shop Audit with personalized feedback
- Recorded niche + product collection + offer + pricing roadmap
- Recorded pre-launch review before you put it into the world
- One 30-minute private strategy session with Heather
Payment plans are financing options for the full program purchase. Choosing a 3-pay or 12-pay plan means agreeing to complete the full payment schedule; it is not a cancel-anytime subscription.
Questions, answered.
How does the guided cohort work?
Is the training live or recorded?
What happens on the live kickoff call?
What if I miss the kickoff?
How will I know what to work on each week?
Where can I ask questions?
What if I fall behind?
How long do I have access?
Do I have to already be a web designer?
Do I have to choose all 12 templates immediately?
Can I use my selections on future templates?
What exactly is permanent?
What is included with each platform?
Can I use the templates for client projects too?
Do I have to stop selling on Etsy?
Can I see the templates before I join?
Can I cancel a payment plan early?
What is the difference between Launch Lab and Business Builder?
This could be a real business you actually own.
- Your first premium product positioned and ready to sell
- Your own professional storefront connected to checkout
- Your six-template Starter Pack + any 12 templates you choose
- A client-service offer you can sell beside your products
- Your freebie + email-list foundation
- Your launch campaign ready to publish
- A business foundation you can keep expanding
Start with a live kickoff. Follow your weekly plan. Get help as you build.
Choose My Offer →VIEW ALL TEMPLATES BEFORE YOU CHOOSE →
