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You’ll find your super cool interactive freebie below.
Click on each of the interactive pieces and headings to switch to the next section. You will find all of your goodies such as the workshop replay, pics, brand boards and more under the “Your Tools” section.
Enjoy!
Heather
Same $1,000.
Very different amount of work.
Most digital product creators are grinding for $9 sales. Here’s what that math actually looks like versus selling a single premium website template.
The difference isn’t skill or luck — it’s price ceiling. Canva templates attract hobbyists who expect to pay almost nothing. Website templates attract business owners who have real budgets and understand what a professional site is worth.
Adjust the sliders to see what your own template shop math could look like:
Four reasons this market is different from every other digital product.
Business buyers have real budgets
Someone building a side hustle has $9 to spend. Someone launching a business has $197–$497 — and they’re not going back and forth on whether to buy. If the template solves their problem, they buy it.
Demand is built into the economy
Every new business needs a website. Every rebrand. Every pivot. This isn’t a trend — it’s a permanent, recurring need tied to how commerce works.
The low-end market is already saturated
Etsy is flooded with $12 Canva templates. The premium template market — done-for-you, professional, resellable — is still wide open. And the buyers there don’t haggle.
You don’t have to build them from scratch anymore
The old version of this business meant 40–60 hours designing one template. The new version is starting with professionally designed templates you have full rights to sell. Same income, completely different entry point.
“I’ve tried selling Lightroom presets, Notion templates, social media kits — nothing converted like the website template. It was the first digital product where the buyer didn’t ask me to lower the price.”
— Joanne Martinez, WLWI member (made her first sale within a month of joining)Three things. Most people are missing two of them.
Selling premium website templates isn’t complicated — but there are three components you need before you can make your first sale.
A professional template
Not a Canva export. A real, functional website template — clean design, mobile responsive, platform-ready. Squarespace, Showit, or Systeme.io.
Most people: don’t have thisMarketing materials
Preview images, mockups, copy that sells the template. Buyers need to see it before they buy — and it needs to look expensive.
Most people: don’t have thisResale rights
Legal permission to sell the template as your own product. Most people don’t know to check — but it’s usually easier to get than you think.
Easier to get than you think
The aesthetic your buyers are buying into — premium, intentional, done.
The reason most people quit before they start: they think they have to build the templates themselves. Forty hours designing, coding, testing, fixing — for one template. Most people don’t make it to launch.
The shortcut is starting with done-for-you templates that already include full resale rights, professional design, and ready-made assets. You skip straight to selling.
What would your template shop actually look like?
Pick 3–5 niches you’d want to target — because you know the audience, have connections in the space, or just see obvious demand. Your selection shapes your shop identity.
This is your buyer. She knows what she wants — and she has the budget for it.
Run your own numbers.
Let’s figure out what your template business could realistically generate. Adjust to match what feels honest and achievable for you.
These aren’t fantasy numbers — they’re what happens when you have the right templates, positioned for the right buyer, with proper marketing materials. The math is simple. The execution is where most people get stuck.
Inside White Label Website Insiders, you get 1–3 new done-for-you templates every month across Squarespace, Showit, and Systeme.io — professionally designed, mobile-ready, and yours to brand and list. The custom GPT tools from this workshop are included. $49/month.
Your free tools.
Use them in this order.
Everything from the live workshop is linked here. Work through these alongside the step-by-step workbook — they’re designed to flow together. Works with Squarespace, Showit, and Systeme.io.
1. Watch the replay → 2. Generate images → 3. Build your mood board → 4. Extract your palette → 5. Apply it to a template → 6. Price and list it
The full unfiltered session — AI image generation, iteration, palette extraction, and live template restyle from scratch.
Watch FirstThe $200 Template Method workbook — every step has fill-in prompts and action fields. Your brand direction plus a listable template by the end.
Free DownloadBrand Palette Extractor
Drop in your mood board images and instantly pull a cohesive 5-color hex code palette. Built in Claude — no install needed.
Free ToolCanva Mood Board Template
Ready-to-use layout for organizing your AI images. Duplicate to your own Canva account and build your visual direction.
Free TemplateImage Downloads — 85 Photos
Compressed, web-ready AI images from the live workshop session. Use in your own brand. Not for resale outside of WLWI membership.
Free DownloadWorkshop Slides
The full slide deck from the live session — AI tools overview, brand system framework, and the complete step-by-step process for reference.
For AttendeesOne-Pager Template
The Squarespace one-page template restyled live in the workshop. Plug in your palette, fonts, and images — ready to list in minutes.
$9Custom MidJourney GPT
The GPT Heather used in this workshop — fed MidJourney’s full documentation and trained on high-converting aesthetics. Produces noticeably better prompts than plain ChatGPT.
WLWI Members Only →“I made my first sale within a month of joining. I used one of the templates, branded it for a niche, and listed it. The whole process was faster than anything I’d done before because I wasn’t starting from scratch.”
— Joanne Martinez, White Label Website Insiders memberThe hardest part is already solved.
You’ve done the math. You’ve picked your niches. You know what you need. Here’s the one thing standing between you and your first template sale:
Getting templates that are actually good enough to sell at $200.
Most people spend 40+ hours building one template from scratch. That’s where most people quit — not because the business doesn’t work, but because starting from zero is brutal and slow.
“I spent three months trying to build my first template. By the time it was done I was so burned out I didn’t even want to sell it. Getting done-for-you templates changed everything — I launched in a week.”
— Joanne Martinez, White Label Website Insiders memberWhite Label Website Insiders is a membership for designers and digital product creators who are done starting from scratch. Every month you get professionally designed templates across Squarespace, Showit, and Systeme.io — with full resale rights, marketing assets, and AI tools to brand them fast.
You skip the build. You start at the selling.
1–3 new templates / month
Squarespace, Showit, and Systeme.io. Professionally designed. Mobile-ready. Yours to brand and sell.
Custom GPT tools included
The MidJourney GPT from the workshop — trained on high-converting aesthetics so your images look premium.
Full resale rights
Use for unlimited client projects. Sell in your own shop. Keep 100% of every sale.
Live workshops + community
Monthly sessions, full replay library, and designers doing exactly what you’re building here.
You just spent a full session on one template.
Inside WLWI, it’s already done every month.
Join and have your first branded, listable template ready within your first week. No building from scratch. Ever again.
A new set of templates lands every month. That’s why they stay.
The Buyout License — 18 Templates, Lifetime Resale Rights
Upgrade after joining. Get instant access to 18 templates across all three platforms with lifetime rights to sell them, use them for clients, and keep every dollar.
Join Whitelabel Website Insiders
check out my whitelabel membership where you can resell high end website templates!