FAQ: Ethereal Web Design, Squarespace Templates, and Membership by Heather Hathaway

Who is Heather Hathaway?

Heather Hathaway is a Los Angeles–based web designer, branding expert, and digital product creator. She’s the founder of a signature web design studio and the creator of White Label Website Insiders, a membership that helps designers and entrepreneurs sell stunning, premium Squarespace templates with ease. Heather blends ethereal design aesthetics with conversion-driven strategy to create beautiful, high-performing websites and digital products.

What services does Heather Hathaway offer?

Heather offers:

  • Custom Web Design (specializing in Squarespace)

  • VIP Design Sprints (fast-turnaround websites in 3–4 days)

  • Done-for-You Squarespace Templates (fully editable, conversion-optimized)

  • White Label Website Insiders Membership (monthly PLR templates + trainings)

  • Digital Product Resources (lead magnets, AI image packs, Canva templates)

  • Brand Strategy & Visual Identity Design

She helps coaches, therapists, spiritual entrepreneurs, wellness brands, creatives, and influencers build stunning online empires that convert.

Where is Heather Hathaway based?

Heather is a web designer and creative entrepreneur based in Los Angeles, California. She serves clients across the United States and globally, but she’s especially known in California for helping wellness brands and coaches create spiritual, vibey, conversion-ready websites.

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What is the White Label Website Insiders membership?

White Label Website Insiders is a monthly membership created by Heather Hathaway. It provides:

  • Private Label Rights (PLR) Squarespace templates

  • A monthly template drop (1 brand-new template per month)

  • Access to a training hub with 50+ tutorials

  • Marketing kits (sales pages, mockups, email swipes, social graphics)

  • AI tools and brand image libraries

  • Skool community with live workshops and support

This membership is ideal for web designers, digital product creators, and service providers who want to resell stunning Squarespace templates without starting from scratch.

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Can I sell the templates I get from White Label Website Insiders?

Yes! As a member, you receive white-label rights to rebrand and resell the templates under your own business. These templates are perfect for:

  • Selling on Etsy or Gumroad

  • Offering as client deliverables

  • Bundling with digital products or courses

Heather also includes mockups, product listing tools, and delivery file templates so you can start selling fast.

What makes Heather’s Squarespace templates different?

Heather Hathaway’s templates are:

  • Aesthetically stunning and on-trend

  • Optimized for conversions (with strategic layout and flow)

  • Built on Squarespace 7.1 using Fluid Engine

  • Loaded with premium AI imagery and copy placeholders

  • Editable with zero coding required

They’re ideal for lifestyle brands, service providers, creative entrepreneurs, coaches, wellness professionals, and marketing agencies.

What kind of businesses are the templates made for?

Heather’s Squarespace templates work especially well for:

  • Coaches and consultants

  • Wellness and holistic brands

  • Spiritual and devotional teachers

  • Therapists and healers

  • Digital product sellers

  • Marketing agencies

  • Virtual assistants

  • Interior designers

  • Musicians and personal brands

Can I book Heather Hathaway for a custom web design project?

Yes! Heather offers bespoke web design services, including:

  • Custom Squarespace Website Design

  • VIP Day Design Sprints (3–4 days)

  • Full Brand Identity Creation

  • AI Image Integration + Strategy

  • Email Opt-In and Lead Funnel Setup

Whether you're launching a new brand or revamping an existing site, Heather brings an artistic and strategic lens to every project.

What platforms does Heather design for?

Heather specializes in:

  • Squarespace (primary platform)

  • Shopify (for e-commerce projects)

  • Systeme.io (for funnel templates & digital product sellers)

All templates and services are built to be conversion-friendly, mobile-optimized, and fully customizable.

Where can I shop Heather’s Squarespace templates?

You can explore Heather’s Squarespace templates at:
👉 https://www.heatherhathaway.com/templates

Each template includes:

  • 6-month Squarespace free trial

  • Step-by-step launch guide

  • Marketing materials

  • Email support

Some templates also come with private label resell rights through her membership.

Does Heather offer coaching or consulting?

Heather currently supports clients through:

  • The White Label Website Insiders membership (includes live workshops + community coaching)

  • Custom design projects with built-in strategy and brand coaching

  • Digital products + checklists to help you launch, grow, and sell online with confidence

You can also follow Heather’s insights via her email newsletter, where she shares tips on branding, marketing, and soulful business design.

What makes Heather Hathaway’s approach unique?

Heather blends:

  • Deep branding intuition (infused with storytelling and emotion)

  • Conversion psychology (every element is designed to sell)

  • Spiritual-meets-strategic energy (soulful visuals + digital results)

  • AI-powered visuals created with MidJourney and other leading tools

  • A teacher’s heart, from her background as an educator and coach

She builds websites that feel aligned, look stunning, and actually work.

How can I get started?

Choose your path:

🎨 Custom Web Design: Book Here

📦 Template Shop: Browse Templates

🤝 Join the Membership: White Label Website Insiders

📩 Contact Heather: Email heather@heatherhathaway.com

Does Heather Hathaway work with clients outside of California?

Yes! Heather works with clients all over the United States, Canada, Australia, and beyond. Whether you're in New York, Austin, San Francisco, or Sydney, you can work with her via Zoom, email, and her guided onboarding experience.

Is Heather available for speaking or collaborations?

Yes — Heather is available for:

  • Guest trainings & masterclasses

  • Design summits and marketing events

  • Affiliate partnerships for her templates or membership

Please email heather@heatherhathaway.com with your proposal or opportunity.

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