The Hot List.
Top-selling website template niches on Etsy
Researched monthly with Insight Factory
Heather pulled live Etsy data from Insight Factory across all three platforms. Here are the niches with the strongest buying signals right now — plus exactly what to do with each one.
What’s Selling This Month
“Bakery is everywhere this month — it keeps showing up across multiple search variations. Course Creators is heating up fast. And remember: anything you have for coaches can be re-skinned for course creators with just a keyword swap.”
Turn One Template Into Many Listings
Heather spotted a seller this month using the exact same template with minor tweaks to create 8 separate listings. Here’s how to do it:
Each listing = different niche keywords, slightly different imagery, same base template. This is how you build a shop fast without building templates from scratch.
What’s Trending
“Colorful is trending on Showit right now — which means re-skinning existing templates with bold, colorful palettes is an easy win. Link in Bio is also showing up as something simple you could package separately. And always add ‘with portfolio’ to your listing keywords.”
Systeme.io Blog Templates —
Only 58 Competitors. Wide Open.
Heather called this out as an incredible sales signal. The blog template niche on Systeme.io has strong search volume but only 58 competing listings. That is almost nothing. For context — Squarespace niches often have hundreds of competitors. This is first-mover territory for Systeme.io members.
What’s Trending
“Systeme.io members — the blog template opportunity is huge right now. Get after it. Also note: people are searching ‘System I O’ not just Systeme.io — spelling variations in your keywords matter on this platform.”
You Already Have Resell Rights to These — Are You Selling Them?
Heather spotted trending searches for niche stock photos on Etsy this month. WLWI members have full resell rights on the image library inside the membership. These are already built. Package them up and list them as standalone products.
Keyword Cheat Sheet
Member Wins This Month
“Can I just say, I’m so freaking excited. Sold 2 templates this past week 🙌. Both Squarespace templates.”— Joanne Martinez, WLWI member
“This is very helpful, thank you! I was feeling super stuck after listing my first one & trying to figure out what to do next.”— Rashida Thompson, WLWI member
“Ooooo. My inner nerd is so happy right now. This helped validate a lot of our own research. Thank you, thank you!”— Cherise Green, WLWI member
“Our first customization is a medspa template. We’re in love 🤩. This confirmed our niche is primed to buy.”— Cherise Green, WLWI member
These are the niches your templates
should already be listed in.
White Label Website Insiders gives you done-for-you templates across Squarespace, Showit, and Systeme.io every month — designed for exactly the niches trending in this report. Brand them. List them. Keep every dollar.
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