DESIGNER · EDUCATOR · CREATIVE DIRECTOR
DESIGN SERVICES
DESIGN SERVICES
web design that is unforgettable. strategy that is UNMISTAKABLE. Web Design That Makes Your Business Easier to Choose.
Custom Squarespace and Showit websites for service businesses, creatives, entrepreneurs, and growing small businesses.
I combine strategic messaging, distinctive design, conversion thinking, and thoughtful visual direction to build websites that help the right people quickly understand what you do, trust what they see, and take the next step.
Custom website design starts at $2,500.
More Than a Website.
A Strategic Investment in your Brand.
Your website has a bigger job than proving your business exists.It needs to communicate your value quickly, make your offers easier to understand, build credibility before you ever get on a call, and give people a reason to choose you instead of opening another tab.
That’s why I look beyond individual pages.
I consider your positioning, messaging, user journey, visual hierarchy, calls to action, mobile experience, imagery, and conversion path as one connected system.
The result?
A website that looks like you finally caught up with the business you’ve been building.
DESIGN ROOTED in STRATEGY + EXPERIENCE
460+ DESIGNERS
have joined White Label Website Insiders
M.ED.
Master’s Degree in Education
SQUARESPACE CIRCLE
Professional Member
SQUARE DESIGN SUMMIT
Speaker
CHOOSE THE EXPERIENCE THAT'S RIGHT FOR YOU
Whether you need a completely custom website, already have a template you love, want concentrated help with an existing site, or prefer to DIY with a professionally designed starting point, there’s an option here for you.
WEBSITE TEMPLATES
Perfect for the DIY entrepreneur.
Want a professionally designed website without hiring a designer to build the entire thing for you?
My Squarespace and Showit website templates give you the strategic structure and visual foundation so you can skip the blank-page stage and start with something already designed to look polished and professional.
Choose your template, customize it with your brand and content, and launch on your own timeline.
Starting at $199
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Brand color customization
Font styling
Image placement
Content implementation
Homepage customization
Mobile optimization
Basic SEO settings
Launch support
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✔ Busy entrepreneurs
✔ Business owners who don't love tech
✔ Anyone who wants a polished website without starting from scratch
TEMPLATE RESTYLE
Love the template. Want it customized for you?
Already found a website template you love, but don't want your finished site to look like the demo?
Start with a professionally designed Squarespace or Showit template and let me transform it around your business.
I’ll customize the visual direction, typography, colors, imagery, content hierarchy, and key page details so your site feels cohesive, polished, and distinctly yours without starting from a blank canvas.
This is ideal if you want professional design support with a faster, more streamlined process than a fully custom build.
Starting at $999
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Professionally designed pages
Mobile-responsive layouts
Easy customization
Strategic page structure
SEO-friendly foundation
Video tutorials
Documentation
Support
Bonus resources
Instant access
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✔ New businesses
✔ Budget-conscious entrepreneurs
✔ DIY business owners
✔ Businesses ready to launch quickly
CUSTOM WEB DESIGN
A completely custom experience.
For businesses ready for a website that feels unmistakably theirs.
I’ll take your business, audience, offers, existing brand, goals, and ideas and turn them into a strategic Squarespace or Showit website designed around how your customers actually move through your business.
This is not about decorating a few pages.
It’s about creating clarity around what you do, strengthening how your business is perceived, and building a website you feel confident sending people to.
Custom web design starts at $2,500 for a streamlined four-page website.
Starting at $2,500
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Strategy session
Sitemap planning
Fully custom design
Responsive development
SEO foundations
Launch support
Training
Post-launch resources
Starting website includes:
Home
About
Services
ContactLarger websites and additional functionality are quoted according to scope.
Typical timeline: approximately 4–6 weeks.
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✔ Established businesses
✔ Businesses rebranding
✔ Premium service providers
✔ Growing companies ready to invest
VIP DESIGN DAY
Need it done—fast?
Have a website that is almost there but still needs an expert set of eyes and hands?
A VIP Design Sprint gives your project focused design attention over approximately 3–4 days.
Depending on your priorities, we can tackle strategic website updates, redesign key sections, create new pages, improve mobile layouts, refine branding, update imagery, strengthen calls to action, or finally finish the pieces that have been sitting on your list for months.
You bring the priorities.
I bring the concentrated creative firepower.
Starting at $900
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Dedicated design day
Priority scheduling
Website updates
New page design
Graphic updates
Mobile optimization
Launch support
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✔ Existing clients
✔ Website refreshes
✔ Fast turnaround projects
✔ Business launches
Good Design Has a Job to Do. Your Website Should Feel Human.
Your website shouldn’t simply earn compliments.
It should make your business easier to understand. It should help someone recognize whether you are the right fit. It should make your offers feel valuable.
It should guide people toward the next step without making them hunt for it.
And it should give you something every business owner deserves:
A website you’re proud to send people to.
That’s the standard behind every project I take on.FROM VISION TO LAUNCH
A Thoughtful Process Designed to Keep Things Simple
We'll guide you every step of the way, so you can focus less on the overwhelm and more on what's ahead.
01
DISCOVER
First, I understand what we’re actually building.
We start with your business, audience, offers, goals, current website, competitors, content, and what isn’t working now.
I look for the gaps between how good your business actually is and what your website currently communicates.
From there, we establish the strategic and visual direction for the project.
02
DESIGN
Then the ideas become something you can see.
I translate our strategy into your website design and build it in Squarespace or Showit.
That includes how information is organized, where calls to action appear, how imagery supports the brand, how the site moves visually, and how the experience translates to mobile.
If custom imagery or AI-assisted visual development will make the brand more distinctive, we can incorporate that into the creative direction as well.
03
LAUNCH
Finally, we refine, test, and send it into the world.
We polish the details, review the site across devices, make final refinements, and prepare everything for launch.
Most custom website projects are completed in approximately 4–6 weeks, depending on scope and client readiness.
And when we launch, you’re not left staring at your new website wondering what happens next.
You’ll know how to move forward with it.
The Kind Things They Say
“She captured exactly what I was looking for.”
“I couldn’t believe how beautiful my new website looked after Heather did her magic! There have been many attempts over the years to create the style and design of the website I was looking for, but the attempt always fell flat. I am so happy with this updated design and rebrand! She captured exactly what I was looking for!”
Dr. Crystal Whistler
Functional Medicine for Life
Recent Client
“The design turned out even better than I could possibly imagine.”
“The homepage captures the essence of my work and unique message. I love the theme and colours, and especially the bespoke images created for my brand. They are gorgeous. The design turned out even better than I could possibly imagine!”
Sharon Calvert
Recent Client
Websites Built Around the Business Behind Them.
Different industries. Different personalities. Different goals.
That’s the point.
Your website shouldn’t look like a Heather Hathaway website.
It should look like the strongest version of your business.
Frequently asked questions
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Custom website design with Heather Hathaway Design Studio starts at $2,500.
The starting package is a streamlined four-page website including Home, About, Services, and Contact. Larger sites, additional functionality, branding needs, and more complex projects are quoted according to scope.
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The $2,500 starting website package includes four custom pages: Home, About, Services, and Contact.
It is designed for service businesses that need a strategic, professional website without building an unnecessarily large site.
If your business requires additional pages, ecommerce, advanced functionality, or additional creative services, I’ll recommend the appropriate scope before the project begins.
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Most custom website projects are completed in approximately 4–6 weeks.
The exact timeline depends on project scope and how prepared your copy, imagery, offers, and other materials are when we begin.
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I specialize in both Squarespace and Showit website design.
The best platform depends on your business model, content needs, functionality, marketing strategy, and how you want to manage the website after launch.
I am also a Squarespace Circle member and have extensive experience designing within the Squarespace platform.
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Custom web design begins with your business and creates the website direction specifically around it, while a template restyle begins with an existing professional template and adapts it to your brand.
A restyle is often a good fit when you want professional support and a distinctive finished website but do not need the scope of a fully custom project.
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VIP Design Sprints are designed for focused website and brand improvements completed over approximately 3–4 days.
Depending on your needs, we might redesign key pages or sections, improve your mobile experience, add new pages, update visual branding, refine imagery, strengthen calls to action, or finish an existing website.
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Yes. Heather Hathaway Design Studio is based in Southern California and works remotely with clients throughout the United States.
The strategy, design, feedback, and launch process can all happen remotely.
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Yes. Brand direction and custom visual development can be incorporated into a website project when needed.
That can include typography, color direction, photography direction, graphics, and AI-assisted custom imagery created specifically for the visual world of your brand.
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Yes, selectively. AI supports my creative process, but it does not replace strategy, design judgment, or creative direction.
I use tools such as Midjourney and Visual Electric when custom imagery or visual exploration can make a brand more distinctive than conventional stock photography.
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After you inquire, I’ll review your business, current website, goals, timeline, and project needs to determine the best-fit service.
If we’re a good fit, I’ll outline the recommended scope, process, timeline, and investment so you know exactly what the project involves before committing.
Let's Build Something Worth Remembering.
Your website is often where someone decides whether your business feels credible, valuable, and right for them.
Let’s make that decision easier.
Custom website design starts at $2,500.