SIGNATURE BRAND + WEB PACKAGE + COPY
Website for Therapists | Trauma Counselor, Presenter & Advocate
Azelene Williams helps teens, adults, and communities heal from trauma through compassionate counseling, empowering education, and impactful coaching. Her brand, From Fear to Freedom, needed a soulful yet strategic website for therapists — something that reflected her depth while guiding visitors with clarity and care.
Case Study: Project Overview
Client: Azelene Williams | Website for Therapists
Before we started working together, Azelene had a DIY WordPress site she didn’t even want to show people. The design didn’t reflect the depth of her work or the compassion of her mission. It was cluttered, outdated, and confusing to navigate.
In her words, it simply didn’t feel like her — and as a result, she wasn’t promoting her work confidently.
Fast forward to now: Azelene proudly shares her new site, azelenewilliams.com, on social media, in client conversations, and at professional speaking engagements. She finally has a website for therapists that reflects her professionalism, warmth, and purpose — and the response has been nothing short of glowing.
Designing a Trauma-Informed Website for Therapists
With a wide range of services — from one-on-one counseling to school presentations and corporate training — the biggest challenge was simplifying the visitor journey. We used strategic homepage sections to create clear paths for her three main audiences:
– Teens, adults, and families seeking counseling
– Schools and youth organizations booking live presentations
– Corporate teams needing education on intimate partner violence
Everything on the homepage is organized in a calm, digestible flow, leading users to exactly what they need — no overwhelm, no confusion.
COLOR & BRANDING
The Transformation
Azelene is a trauma-informed counselor, author, and presenter. Her work is deeply meaningful and spans multiple audiences — including teens, families, schools, and corporate organizations. But her website didn’t capture any of that… until now.
We started by getting to the core of her brand:
What does she want people to feel when they land on her site?
How can we make her offerings clear without overwhelming the visitor?
And how can we reflect the trauma-informed care she’s known for in the design itself?
Her final website for therapists is built with strategy, emotional intelligence, and beauty. It now feels safe, supportive, organized, and empowering — just like her work.
What Azelene Has to Say!
“Dear Heather,
I want to express my heartfelt appreciation for the exceptional work you’ve done in designing my website, azelenewilliams.com. Your expertise and dedication have resulted in a platform that truly reflects my mission and values.
From the outset, your ability to capture the essence of my work as a social worker, counsellor, and keynote speaker specialising in trauma-driven addiction was evident.
The website’s design is both professional and inviting, effectively conveying the compassionate and supportive nature of my services. The layout is intuitive, allowing visitors to navigate seamlessly through sections detailing counselling, coaching, and presentations. The visual elements you’ve incorporated are both engaging and relevant, enhancing the overall user experience.
The imagery resonates with the themes of healing and empowerment, aligning perfectly with the content. Additionally, the responsive design ensures that the site is accessible and visually appealing across various devices, which is crucial for reaching a broader audience. Your attention to detail, from the selection of fonts and colours to the organisation of information, has resulted in a cohesive and aesthetically pleasing website.
Working with you has been a pleasure, and I appreciate your willingness to incorporate feedback and make adjustments to ensure the final product aligns with my vision.
Your professionalism and creativity have exceeded my expectations, and I am confident that this website will serve as a valuable tool in connecting with those seeking support and guidance.
Thank you once again for your outstanding work. I look forward to continuing our collaboration in the future.”
Azelene Williams
MIDJOUIRNEY BESPOKE IMAGES
Stock photos wouldn’t cut it here. Instead, I created a series of original images using Midjourney that blended emotional storytelling with design harmony. Each visual was carefully selected to reflect Azelene’s core values and give the visitor a sense of emotional safety.
The end result? A completely custom website for therapists that is not only beautiful — it converts.
the possibilities are endless and just a few steps away….
Your dream website design is just within reach.
This wasn’t just a website upgrade. It was a brand elevation — and a confidence boost.
If you’re a therapist, coach, or healer hiding behind a site that no longer feels aligned… this is your sign. Your work deserves to be seen, felt, and shared with confidence.
Ready for your own transformation? Let’s create a stunning website for therapists that reflects your unique mission — and finally feels like home.
Reach out via the contact form today and let’s go on our creative journey together.
