How to Create Squarespace Templates to Sell
If you’ve ever built a beautiful Squarespace website and thought, “I wish I could package this design and sell it as a template” — you’re in the right place. Learning how to create Squarespace templates to sell is one of the fastest-growing ways for web designers, service providers, and creatives to build a profitable, scalable business.
I’m Heather Hathaway, a Squarespace expert, template creator, and branding designer based in Los Angeles, California — and in this guide, I’ll walk you through exactly how to design and prepare a Squarespace template for resale, while keeping the process legal, profitable, and stress-free.
Why Create Squarespace Templates to Sell?
Squarespace templates let you turn one design into many sales. Instead of starting from scratch for each client, you can create a polished, strategic website once — and sell it over and over again to different buyers. This approach:
Saves hours of design work per project
Gives you a product you can sell passively
Works for both beginners and experienced designers
Can complement client work or become a standalone income stream
What You Need to Create a Squarespace Template for Sale
Before you start designing, gather your tools and setup:
✅ Squarespace Circle account (free for designers; includes 6-month free trials)
✅ A clear niche (coaches, photographers, wellness professionals, etc.)
✅ Placeholder images and text that are attractive but easy for your buyers to customize
✅ A polished, conversion-focused layout
✅ A clean folder structure in your backend to keep files and assets organized
Step 1 — Choose Your Niche and Style
One of the most important steps when you create a Squarespace template to sell is niching down. Instead of a “one-size-fits-all” design, focus on solving the problems of a specific audience.
Example:
“Squarespace templates for wedding photographers in Los Angeles”
“Squarespace templates for wellness coaches”
Niching makes your template more marketable and easier to price at a premium.
Step 2 — Design a Demo Site
Use Squarespace’s best-performing layouts as a starting point
Incorporate your branding expertise — fonts, colors, and imagery that appeal to your target audience
Add placeholder copy that guides your buyer but is easy to replace
Keep mobile responsiveness in mind from the start
Step 3 — Prepare Your Template for Duplication
When you sell a Squarespace template, you’ll deliver it by inviting your buyer as a contributor and allowing them to duplicate it into their own account. To make this smooth:
Remove any personal or client-specific details
Keep all demo content clean and professional
Test the duplication process before you start selling
Step 4 — Create a License and Documentation
Even though this post focuses on creation, you should prepare your template for a legal and seamless handoff:
Write clear terms of use for buyers
Include a style guide or quick start PDF so they can customize confidently
If you offer white-label rights, make sure your license reflects that
Step 5 — Test and Refine
Before you list your template for sale, test it:
View on multiple devices
Have a friend or fellow designer duplicate and customize it
Fix any mobile issues, spacing inconsistencies, or broken links
Want a Shortcut to Professional Templates?
If you want to skip the time-consuming design phase, my White Label Website Insiders membership gives you a brand-new, professionally designed Squarespace template each month — complete with full white-label rights, sales copy, marketing graphics, licenses, and training. You can rebrand them as your own and start selling instantly, whether you’re in Los Angeles or anywhere in the world.
Need Help?
Book a free discovery Call to chat about your website dreams!
Work with a Local Squarespace Template Mentor in Los Angeles
Whether you’re in Los Angeles, Orange County, or anywhere in California, I help creatives, designers, and online entrepreneurs learn how to create Squarespace templates to sell and turn them into scalable income streams.
Want More Free Training?
Grab my free checklist: Launch Your Template Shop — The Step-by-Step Starter Guide
Frequently Asked Questions About Creating Squarespace Templates to Sell
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No. You can design entirely without code, though basic CSS can help you add custom touches.
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You can start with just one — quality matters more than quantity.
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Templates need placeholder content and a structure that works for multiple buyers, while client sites are fully customized for one business.
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Yes, but you’ll need a license that allows it, especially if you’re using white-label templates.
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